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In this type of Advertising Pay Per Click method, the advertiser and publisher comply upon a fixed rate cost that will be paid for each click made by the internet visitor on a particular ad. Here, generally the publisher maintains a rate card that lists all the cost per click (CPC) that were being assigned at the initiation of the campaign between the advertiser and publisher on the different areas of their website or network. The cost that is assigned however varies depending on the pages and its content. RELATED ARTICLES How To Win With PPC Advertising - Pay Per Click Advertising Tips Revealed How To Succeed In Advertising With Pay Per Click Pay Per Click (ppc) Advertising – How to Get Success? I paying 1 Cent Per Click To Google Adwords, How Much You Paying ? The page content that attracts more number of visitors towards it will be set upon with a higher CPC than that page content that attracts less valuable visitors. These cost variations greatly depends on the weight and the quality of the content that a web page has. However, here the advertisers can also negotiate for lower rates CPC and get it for cheaper rates that were actually kept on the default one. This is generally agreed upon when engaging in a long term or high value Advertising PPC contract. The flat rate model is very common used by the comparison shopping engines that which publish rate cards. However, the rates assigned here on the rate cards are sometimes minimal, and so an advertiser has to pay more amounts if he wants greater visibility. However, this paying extra is completely optional. These sites are usually structured into product or service categories, allowing a high degree of targeting by the advertisers. Here actually the core content of the websites is the paid ads. Benefits of Flat rate PPC: With this type of method the campaigns will be fixed to a flat rate monthly advertising cost or CPC which will help to downsize the overall budget of the entire PPC campaign. With this method the advertisers will get access to easily controllable spend and earn both. This method also offers high level of keyword evaluation and optimization which are very much essential for winning the SERP's race. This method involves no costly and time consuming research and evaluation. This type of method can make your website brand an industry leading brand. There are many automated tools that can also help in managing this kind of flat rate PPC campaign. Hence with the help of such professional account management tools the advertisers can rule the roost with higher revenues and profits for their PPC ads. With this type of fixed rate method the advertisers and the publishers will be equally benefited as they will be left with no fuss, no worries, simple Advertising Pay Per Click at a flat rate on the whole. Peace of Mind. After all everything is very well planned and set in advance and leaves advertisers with nothing to worry about. Also with Flat-Rate PPC, you'll never have to worry about fluctuating advertising costs, competitors bumping you off the first page or the unpredictable costs of click fraud. When you will set a campaign with complete care, your accounts will be continually optimized for both performance and cost. You will be left with no mess in the end. Ads by Google However, as this is one of the forms of PPC which involves use of different keywords and medium for placing ads on different platforms to achieve the high ranking position it requires a very well planned structure and Advertising PPC experts. A minute fall or a disorganized plan can cause you a lot of time and money and also will leave you with an inefficient campaign at the end. This form of Advertising Pay Per Click however comes with both equal pros and cons.